Putting the urban into sub-urban

Get the look. Get the door.

If you’ve seen our TV ads then you’ll know how we believe the right door can help you make an entrance. Each week we spotlight a different room in our ad, and give you some ideas on how to create the look.

This week we are here for anyone, like us, who has ever wanted to pretend they live in a vast, airy NYC loft. Or anyone who actually does live in a vast, airy NYC loft, obviously.

The room

This space is all about, well, space. And lots of it – or at least the illusion of it. This is stripped back shabby chic, where battered is better. Get creative. Feel free to reuse and repurpose furniture that you might not expect to find in an average room. What loft isn’t complete without an architect’s desk, an artist’s easel or a photographer’s light?

The look

Think about how the light comes into your room – big windows echo the warehouse feel. We’ve mimicked the light from an industrial space like a warehouse with our window frame, and we’ve introduced a really striking piece of furniture that wouldn’t look out of place in a restaurant kitchen.

Be bold with your accent colours, but allow for strong whites alongside them. We’ve used the Farrow & Ball Shadow White here. Don’t forget to soften the hardness of the flooring – whether it’s polished concrete or bare wooden floorboards – with plenty of plants and greenery.

The door

We’ve selected the Odense door for this room, where its industrial modern style – with sharp lines and recessed panel detailing – is perfectly at home. We’ve also sprayed finished it to a RAL colour of beautiful deep, dark Graphite Black.

The little details

We’ve reinforced the stark, stylish feel of the door and room with this angular Vecchio lever door handle from our luxury Charles Todd range. The Vecchio handle has a rubber copper finish that gives it real standout, with burnished streaks of copper come through against the dark metal.